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Pipestone National Monument

Our Organization


Explore SW MN Region map showing the nine counties of Southwest Minnesota

Welcome to Explore Southwest Minnesota, a regional non-profit tourism effort of the nine counties of Cottonwood, Jackson, Lincoln, Lyon, Murray, Nobles, Pipestone, Redwood, Rock, and their communities. Explore Southwest Minnesota showcases Southwest Minnesota's unique features, communities, and the people that make the region a great place to visit and explore. 

Explore Southwest Minnesota is a collaboration of the counties, local chambers and visitors bureaus, voluntary community members, and regional partners. The organizations joined together to combine efforts and build a stronger tourism voice. 

We know that by increasing awareness of our region, we all benefit. We rely on the collaboration and collective action of our members, area businesses, tourism centers, and regional organizations in order to promote Southwest Minnesota as a tourism destination.

Who We Are

Explore Southwest Minnesota Tourism Association membership is comprised of counties, chambers and visitor bureaus, regional partners, and voluntary community members. Our members work together to:



Create and produce regional marketing materials to promote tourism in our nine counties.



Pool our resources and networks to increase the region's awareness and tourism opportunities. 



Use our resources to connect visitors to the the places and communities that make our region a great place to explore and stay. 

Explore Southwest Minnesota Tourism Association Members & Partners

Regional Partners

  • Cottonwood County

  • Lincoln County

  • Lyon County

  • Murray County

  • Nobles County

  • Pipestone County

  • Redwood County

  • Rock County

  • Southwest Regional Development Commission


Jane Lanphere, Chair

Luverne Chamber & CVB

Nichole Johnson, Contact

Explore SW MN Staff

Rick Anderson, Treasurer

Lyon County Commissioner

Emily Cenzano

Windom Chamber & CVB

Connie VanderPoel

Lake Benton Chamber & CVB

Amber Scholten

Lincoln County EMS

Adri DeBoer

Visit Marshall

Robin Weis

Southwest Regional Development Commission

Kaila Hurlburt

Forward Worthington

Dan Wildermuth

Pipestone County Commissioner

Tom Steffes

Pipestone Chamber & CVB

Rick Wakefield

Redwood County Commissioner

Amber Lais

Luverne Chamber & CVB

Donna Gravley

Cottonwood County Commissioner

Corey Sik

Lincoln County Commissioner

Cassi Weiss

Visit Marshall

Justine Wettschreck

Murray County EDA

Kris Hohensee

MN River Area Agency on Aging

Chris Hollingsworth

Pipestone County Commissioner

Erica Volkir

Pipestone Chamber & CVB

Dave Forkrud

Redwood County Commissioner

Anne Johnson

Redwood Area Chamber & Tourism

aerial view of Pioneer Village in Nobles County, MN

Join Us

Interested in partnering with us on regional tourism efforts? We're always looking for partners to assist with promoting and marketing the nine counties of Southwest Minnesota as a great tourist destination and as a great place to explore and stay. 

Work with us on marketing development, regional tourism promotion, event promotion, community collaboration, and more.

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